Turn your Love of Coffee into a beloved business.
With a coffee shop, espresso never tasted so good!

Most coffee shops don’t fail because of lack of selection of beans or drinks.

Being a coffee shop owner is hard work. Beyond your selection of espresso drinks and flavored syrups, you need to think of local zoning laws, employees, costs, insuring your store, and more. And you need to be smart about how you brand and market your coffee shop.

Many coffee shops don’t make it because they underestimate or ignore these basic business needs. They fall victim to only caring about their selection of drinks and pastries. These business owners lack the business savvy and dedication, which ends up hurting them in the end. When it comes down to it, the best espresso drinks will never be able to save a poorly run coffee shop.

Don’t let your coffee shop dreams go up in steam like that. By being here, you already know that having a passion for coffee does not equate being able to run a successful business. You know you can’t cut corners, and you know that you will need more than inventory and a few friends as customers to make your business viable. The most successful coffee shop store owners not only know the coffee industry but the business side as well.

And if you didn’t know all of that, you do now. Knowledge is power. We can help you use it.

THE BUSINESS SIDE OF A COFFEE SHOP DOES NOT HAVE TO BE BORING.

We here at How to Start a Coffee Shop believe that starting a coffee shop should not have to be boring. Even though there are serious aspects to starting a coffee shop it can be one of the most fun experiences of your life.

With the right resources you can grow your business and beat the odds while also building a community of loyal coffee customers.

This is why we created How to Start a Coffee Shop. We wanted to provide the resources needed to give you the best chance of success. Just scroll down to see our wonderful resources:

Introducing: How to Start a Coffee Shop Course and Workbook.

The How to Start a Coffee Shop Course and Workbook will guide you month-by-month on how to open your very own coffee shop. This course and workbook will help you avoid the common pitfalls and planning mistakes that many coffee shops make. Easy to follow month by month steps provided as well as a workbook to help you develop your coffee shop goals and vision. Here are just some highlights:

  • An easy to read and follow month-by-month 10 month linear course with matching week-by-week workbook guiding you on how to effectively start your own coffee shop.

  • Learn how to determine your market and design your business plan as you move through this course, with areas to make adjustments as you learn new content.

  • Learn the micro steps of starting your coffee shop by answering key questions and completing the activities in the workbook provided.

  • Determine your funding options and answer key questions such as how much upfront capital you can afford

  • Narrow down and envision your coffee shop concept with tips for your menu, interior design, service, name and signage.

  • Learn the pros and cons of various business entities and your various options.

  • Obtain important tips such as how to pick the right location and how to how to best setup your coffee shop.

  • Educate yourself on the funding process, so that you are well prepared when you go to a bank and apply for a business loan.

  • Develop coffee shop marketing skills, and gain ideas on how to build a brand for your coffee shop.

  • Plan out your short-term and long-term goals with the included week by week workbook so that you always have something to work towards!

And More! Click here to view screen shots of this Month by Month course with accompanying workbook along with the full table of contents.

By the end of this course, you will have the digital tools you need and the knowledge you need to be able to start, fund, operate and market the business side of any type of coffee shop.

Let us also present: How to Start a Coffee Shop. A Definitive Guide.

How to Start a Coffee Shop. A Definitive Guide is a complete resource that will walk you through the process of starting your coffee shop. From branding your coffee shop to finding the right location, assessing costs, financing, market structure all the way to building client relationships for your coffee shop.

This is no ordinary eBook. It is based on tried and true real world business proven tactics and strategies. This eBook will open up your eyes and not only educate you but motivate you prior to opening your store. Here is just a brief sample of what you will learn:

  • Branding your coffee shop

    Understand the importance of branding of your coffee shop to give it added value and what makes a good brand.

  • Finding the right location

    Any experienced business owner will tell you that location is everything. Discover what makes a great coffee shop location and what doesn’t.

  • Financing your coffee shop

    Every coffee shop needs funding and knowing how to allocate those funds. Find out how to get those funds for your coffee shop.

  • Negotiating with investors and prospective investors

    Investors are key to making sure your coffee shop is funded long enough to turn a profit. Learn the inside tips on how to negotiate with your investors.

  • Hiring the right baristas

    Learn how to effectively hire the right baristas for your coffee shop and how to best retain them.

  • Marketing your coffee shop

    Unfortunately if you just build it your customers wont just show up. Learn how to get customers to your store that are actually interested in your coffee.

  • Handling the competition

    If you are successful you will have competition. Learn how to compete with the corporate coffee shops.

  • You will learn all of the above and much more. Click here for sample pages of the actual eBook you will be receiving.

This is just a small sample of what is included in this program. There is so much more for you to experience. To get better appreciation of what is offered click here to view sample pages. Or scroll down to learn more about what the program includes.

DON’T NEED TO LEARN MORE? LETS GET STARTED!

BUY NOW

OUR SELECTION OF AMAZING DOCUMENT RESOURCES

When you purchase How to Start a Coffee Shop: A Definitive Guide (more on that below), you will receive a collection of resources designed to get your coffee shop started effectively. These vital tools will get your coffee shop headed in the right direction and instill in you the confidence to handle any hurdle.

Dependent on which program you choose you will receive the following:

The Course: How to Start a Coffee Shop Course and Workbook.

A linear month-by-month course walking you through each step of the way in starting your coffee shop, with weekly tasks to get you organized and prepared before launch.

Covers everything in a step-by-step way for a total of 10 months from your business plan to funding, what makes a good logo, name, location and even tips for your menu, interior design and signage all the way to the launch and continued marketing of your coffee shop. Broken down for you in an easy to follow linear way for you to learn and complete key tasks in your workbook as you go.

Click here for sample pages as well as a full table of contents of this course and workbook pages.

The eBook: How to Start a Coffee Shop: A Definitive Guide.

A comprehensive eBook covering opening a Coffee Shop from top to bottom.

From branding your Coffee Shop to finding a location, funding, marketing, how to compete with corporate coffee chains all the way to employee hiring and obtaining new customers. (Delivered in digital download PDF format)

Click here to view sample pages as well as a full Table of Contents of this amazing eBook.

Coffee Shop Marketing eBook: 12 Super Caffeinated Ways to Market Your Coffee Shop.

Get 12 fun, creative, and innovative ways to market your coffee shop to get more customers into your door. 

Inside our 20 page 12 Super Caffeinated Ways to Market Your Coffee Shop marketing eBook, you’ll be equipped with marketing strategies only a trained coffee shop business owner eye can spot. Nothing has been left out…
(Delivered in digital download PDF format)

Click here to view sample pages of this 20 page coffee shop marketing eBook.

How to market your coffee shop eBook

The Business Plan Template. 46 page fully editable Coffee Shop Business Plan Template in Microsoft Word.

This coffee shop business plan template will help you get organized and show investors that you are serious about your venture. Includes:

Executive Summary / The Enterprise / The Business Concept and Need / Industry/Market Overview / Growth Strategy and Implementation Summary / Management Plan / Risk Factors / Financial projections / Use of Proceeds / Investor Return Strategy / References (Delivered in digital download Microsoft Word format)

Click here to view sample pages as well as a full Table of Contents of this business plan editable example.

The Excel Worksheet. Coffee Shop Excel Fill-In the Blank Financial Worksheet with instructions to help you calculate your finances.

This “SureCash” 3-Year Financial Excel Worksheet will help you calculate your finances, expenses, and costs and is something you will find of value for the life of your business. This Worksheet will allow you to enter financial data specific to your business and will produce proforma financial statements for use in your business plan.

(Delivered in digital download Microsoft Excel format)

Click here to view sample pages of this Excel Worksheet.

Easy Pitch Presentation Slides. Coffee Shop PowerPoint Pitch deck with example text.

Use this PowerPoint presentation “pitch deck” to show friends, family and investors your coffee shop concept and vision at a glance. Easy to edit with examples provided for you to customize for your coffee shop. A great way for people to get a quick overview of your concept.  (Delivered in digital download Microsoft PowerPoint)

Click here for sample pages of this PowerPoint Pitch Deck.

Supportive Core Business Documents

Depending on the package you choose receive up to 7 core business document sets that will help you in your coffee shop journey and cover the areas of:

  • Assessing your business
  • Getting your startup documents ready
  • Raising capital documents
  • Sales and marketing documents
  • Finance and accounting templates
  • Employment and HR documents
  • Advertising and marketing online documents

(Delivered in digital download .rtf format, able to open in WordPad in Windows or text editor on a MAC)

Click on the image to the right to see a list of some of the documents included.

Coffee Shop Documents

That’s a whole lot of Espresso on the menu!

Ready to steam some froth!

My Combo packages:

How ready are you for Coffee Shop Success?

How to Start a Coffee Shop: A Definitive Guide comes in three options. Perfect for any espresso you wish to pull.
They are all awesome!

The Macchiato
(Includes Course and Workbook)

This is perfect for the coffee shop owner who knows that details are important and if you’re going to do something right, you should do it right the first time.

  • How to Start a Coffee Shop: Month by Month Course with Weekly Workbook.

  • How to Start a Coffee Shop: A Definitive Guide eBook

  • Coffee Shop Business Marketing eBook

  • The Coffee Shop Business Plan Template

  • The Coffee Shop Excel Worksheet

  • The Coffee Shop PowerPoint Pitch Deck Template

  • Business Assessment Documents

  • Startup Documents

  • Raising Capital Documents

  • Finance and Accounting Documents

  • Sales and Marketing Documents

  • Employment and HR Documents

  • Online Startup Documents

  • Advertising and Marketing Online Documents

Buy Now for $197
Before ordering be sure to check out our sample pages to see exactly what you will be receiving

The Caffè Latte

This is package is perfect for the coffee shop owner who strives to find the sweet spot between value and cost for their future.

  • How to Start a Coffee Shop: A Definitive Guide eBook

  • Coffee Shop Business Marketing eBook

  • The Coffee Shop Business Plan Template

  • The Coffee Shop Excel Worksheet

  • Startup Documents

  • Raising Capital Documents

Buy Now for $127
Before ordering be sure to check out our sample pages to see exactly what you will be receiving

The Single Shot

This is for the coffee shop owner who is focused on the basics and wants to explore a bit before venturing forward.

  • How to Start a Coffee Shop: A Definitive Guide eBook

  • The Coffee Shop Business Plan Template

  • Startup Documents

Buy Now for $47
Before ordering be sure to check out our sample pages to see exactly what you will be receiving

By the end of this course, you will have the digital tools you need and the knowledge you need to be able to start, fund, operate and market the business side of any type of coffee shop.

THE BEST TIME IS NOW

There is never a better time than the present to start your coffee shop. Specialty coffee shops are now an international trend and quickly growing. The resources we provide will help jump-start you. However in the end only you can make the choice to make a difference in your life.

Choose the option that works best for you. Your future coffee shop customers are waiting.

The Macchiato
(Includes Course and Workbook)
$197
How to Start a Coffee Shop: Month by Month Course with Weekly Workbook.
The How to Start a Coffee Shop: A Definitive Guide eBook
Coffee Shop Business Marketing eBook
The Coffee Shop Business Plan Template
The Coffee Shop Excel Worksheet
The Coffee Shop PowerPoint Pitch Deck Template
Business Assessment Documents
Startup Documents
Raising Capital Documents
Finance and Accounting Documents
Sales and Marketing Documents
Employment and HR Documents
Online Startup Documents
Advertising and Marketing Online Documents
The Caffè Latte
$127
The How to Start a Coffee Shop: A Definitive Guide eBook
Coffee Shop Business Marketing eBook
The Coffee Shop Business Plan Template
The Coffee Shop Excel Worksheet
Startup Documents
Raising Capital Documents
 
 
 
 
 
 
 
 
The Single Shot
$47
The How to Start a Coffee Shop: A Definitive Guide eBook
The Coffee Shop Business Plan Template
Startup Documents
 
 
 
 
 
 
 
 
 
 
 
Before ordering be sure to check out our sample pages to see exactly what you will be receiving

Here are what my customers are saying:

Jonathan R. Philadelphia, PA.

Carol Los Angeles, CA.

Ashley M. Chicago, IL.

A SPECIAL NOTE FROM SHAWN CHUN, THE FOUNDER OF START MY COFFEE SHOP.

Hello! My name is Shawn Chun and I am the founder of Start My Coffee Shop. My team and I would like to personally Thank You for your interest in our coffee shop documents.

I am an entrepreneur just like you and have made it my personal goal to provide you with the most practical and effective information to best assist you in your pursuit of your new coffee shop.

As you already know I love the coffee industry and the people in it.

My adventure in coffee began when I first launched my first coffee shop back in the early 2000’s. I had to figure out so many things on my own and to make it worse within 2 years of opening two large corporate coffee chains moved in just blocks away from me!

As I saw smaller and even some larger coffee shops in the neighborhood slowly lose customers to these giant coffee chains and slowly close up shop, I knew that I had to start getting creative…or go out of business.

I (like you may be) knew the coffee industry well. I could make the best latte art around and the foam on my caps was the fluffiest you have ever seen. I even had the best state-of-the-art 2 group digital Nuova Simonelli machine money could buy. But I knew that these things alone would not be enough to lure customers away from the name brand established coffee shops.

Eventually, through lots of trial and error as well as perseverance and creativity I did find a way to not only survive but also thrive in the coffee/espresso industry even while those corporate coffee chains stayed put. During those years I learned to adapt and always faced new challenges. It was not always easy.

In the end, I was the sole survivor independent coffee shop within a 10-mile radius of my location. Just two corporate coffee chains and I were left after that year. All told the corporate coffee chains took down over 15 small independent coffee shops and kiosks and I was the last one standing and thriving.

Along the years I meet others with the same passion for coffee and I quickly learned that it is not only “how good a barista is” that makes a coffee shop successful, but the business side of coffee as well.

Hence why I started this website you are on now. To provide the tools and resources for up and coming coffee shop owners to gain that vital insight and knowledge on how to start a coffee shop successfully.

My team and I have worked hard on the materials provided here and are certain it is the most comprehensive package to starting a coffee shop out there. With a 35+ page custom written coffee shop business plan template and excel worksheet with startup documents. I am excited for you to experience them!

With lots of LATTE LOVE!

Shawn

I just want to offer you an honest product at an honest price.

My promise to you is that my coffee shop startup eBooks, course and documents are a one-time payment. NO ongoing monthly or yearly fees or additional hidden charges. With my packages you can learn and digest the materials at your own pace and not worry about another fee coming up the next month or year.

In the end I am a small business (just myself and two helpers), not a large corporation or anything and I know what it is like to try to get off the ground on a limited budget. Everything considered, my goal is to offer you an honest product at an honest price for you to get started on your coffee shop journey.  

 

 

THE BEST TIME IS NOW

There is never a better time than the present to start your coffee shop. Specialty coffee shops are now an international trend and quickly growing. The resources we provide will help jump-start you. However in the end only you can make the choice to make a difference in your life.

Choose the option that works best for you. Your future coffee shop customers are waiting.

The Macchiato
(Includes Course and Workbook)
$197
How to Start a Coffee Shop: Month by Month Course with Weekly Workbook.
The How to Start a Coffee Shop: A Definitive Guide eBook
Coffee Shop Business Marketing eBook
The Coffee Shop Business Plan Template
The Coffee Shop Excel Worksheet
The Coffee Shop PowerPoint Pitch Deck Template
Business Assessment Documents
Startup Documents
Raising Capital Documents
Finance and Accounting Documents
Sales and Marketing Documents
Employment and HR Documents
Online Startup Documents
Advertising and Marketing Online Documents
The Caffè Latte
$127
The How to Start a Coffee Shop: A Definitive Guide eBook
Coffee Shop Business Marketing eBook
The Coffee Shop Business Plan Template
The Coffee Shop Excel Worksheet
Startup Documents
Raising Capital Documents
 
 
 
 
 
 
 
 
The Single Shot
$47
The How to Start a Coffee Shop: A Definitive Guide eBook
The Coffee Shop Business Plan Template
Startup Documents
 
 
 
 
 
 
 
 
 
 
 
Before ordering be sure to check out our sample pages to see exactly what you will be receiving

Refund Policy. Please Read Prior to Purchase:

Please keep in mind that the documents provided are Digital Downloads and as such are not able to be refunded or returned. Also due to the increase of fraud each digital download will be recorded with your IP Address and associated information. For any Disputed Payment this evidence will be submitted to the credit card company and an additional fee on top of the processing fee will be added to your payment. Please make sure you view the sample pages here prior to ordering so there are no misunderstandings on what you will be receiving.

Make an impact in your community.

We know that coffee shop owners care about people and struggle not to be stereotyped. They want to help others experience espresso for the first time or even transition those from drip coffee to espresso drinks. The bottom line is that you want to make a difference, not just for yourself but others around you as well. That is what we also believe here at How to Start a Coffee Shop. Each store can make a difference for good and you can be at the heart of that. Now lets get those espresso shots pulled!

Disclaimers (please read prior to purchase)

  • We are unable to make any changes to this business plan or excel sheet or pitch deck or documents for you.
  • You will need a computer running Microsoft Office to access and edit these documents.
  • Rights to edit this example business plan is included with purchase however by purchasing these documents you agree not to resell, copyright or post them online.
  • By purchasing these documents you agree not to resell, copyright or post them online.
  • References are included with this plan, however, are only relevant at the time of writing some references will need to be re-researched by you and updated for your local market and industry.
  • Digital Download for Microsoft Office XP 10.0 in Windows XP and higher versions.
  • Will open in Microsoft Office for Mac, however, some formatting issues may be present and will need to be corrected. For this reason we unable to guarantee 100% direct compatibility with Microsoft Office for Mac.
  • This is a large Microsoft Word file. Please keep in mind that we are not responsible if your computer processor is unable to render them quickly. We have tested these files on multiple MACs and PCs and they render fine on our end. However, we are unable to account or guarantee how the files will perform on your end due to various extensions and operating system performance. Although rare, if you are having rendering issues you may need to attempt to open and work on the Microsoft Word files on an alternative, newer or faster computer.