As an Amazon Associate, I earn from qualifying purchases.

Finding the right spot was one of the most important things I did to make my coffee shop look good on Instagram. It’s all about making sure that the spot not only gets a steady flow of customers but also makes a beautiful background for Instagram-worthy photos. Here are some tips to help you find the perfect place to set up your coffee shop.

First, I thought about how many people would be walking by possible places. I wanted to be in the middle of everything, you know? So, I looked for places with lots of people, like busy streets, shopping areas, or areas close to offices, to make sure there would be a steady flow of coffee lovers. I also made sure that the vibe of the neighborhood fit the style I wanted for my coffee shop, which was cool, artsy, or maybe even a little hipster.

I also kept an eye on the competition. I didn’t want to open a coffee shop in an area where there were already a lot of them. It’s all about finding the right balance between desire and competition. Also, I made sure to look into the logistics. Things like parking availability and how easy it would be to get there by public transportation were big factors in my choice.

  • Location is Key: Choosing the perfect location for your coffee shop is crucial. Aim for high foot traffic areas with a trendy vibe to attract a steady flow of customers and provide a stunning backdrop for Instagram-worthy photos.
  • Design Matter: The interior design of your coffee shop sets the stage for memorable Instagram moments. Focus on creating a cohesive theme, incorporating eye-catching features, and maximizing natural light to enhance the aesthetic appeal.
  • Signature Sips and Treats: Craft signature beverages and treats that not only taste amazing but also look picture-perfect. Experiment with unique flavor combinations and presentation styles to entice customers and inspire Instagram posts.
  • Social Media Savvy: Cultivate an active and engaging presence on social media platforms like Instagram to showcase your coffee shop to the world. Regularly post high-quality photos, engage with followers, and collaborate with influencers to expand your reach.
  • Events that Wow: Host Instagram-worthy events that create shareable moments and foster community engagement. Choose themes and activities that resonate with your audience, promote the events on social media, and encourage attendees to share their experiences using a designated event hashtag.

Designing a Picture-Perfect Interior

I was able to show off my imagination really when I was designing the inside of my coffee shop. Every piece of furniture and decoration needed to add to the general look. Let me talk about some of the most important things I thought about when I was planning the inside of my coffee sanctuary.

First, I had to decide on a theme or idea for my coffee shop. It was important to me that everything went smoothly. That’s why I picked out chairs, lights, and other items that went with this style. Getting that unified look is everything. I also made sure to add some interesting features, like a live plant wall or a stylish coffee bar, so that my customers could take pictures that would look good on Instagram.

Another big deal for me was the lighting. Because natural light can make those Instagram shots stand out, I made sure to use as many windows as possible and put some lights in the right places to create the perfect mood.

Check out the best Hanging Macrame Plant Holders for Decor.

Crafting Signature Beverages and Treats

Now comes the fun part: making signature drinks and treats that look good enough to post on Instagram and taste great too. Here, I was free to use my imagination and try out different tastes and ways of presenting them. Here’s how I made sure my treats and drinks looked great on Instagram.

I began by experimenting with different taste mixes. It was anything from matcha to lavender to activated charcoal that I tried. And the presentation? Oh, I made sure that every drink had the right toppings, like bright straws and maybe even some brand-friendly stuff for good measure. When it comes to drinks that look good on Instagram, appearance is everything.

It wasn’t just the drinks, though. I also wanted my treats to look good in pictures. Pastries made by hand, colored macarons, everything. It was on the menu if it looked good and tasted even better. And let me tell you, seeing people take pictures of their treats and post them on social media? That’s the best proof there is.

Check out the best Marble Pattern Coffee Cups and Saucers.

Cultivating a Social Media Presence

In this digital world, every business needs to have a strong social media profile. For a coffee shop like mine, that’s especially true. I wanted to make sure I had a strong Instagram profile, so I worked hard to make it active and interesting. Here’s what I did to get everyone to know about my coffee shop.

To begin, I made an Instagram account for my coffee shop and began sharing regularly. I had to have high-quality pictures of my drinks, treats, and the cozy room inside. Oh, and those hashtags? You better believe I used them to get more attention and reach more people. It was also important to interact with my fans, so I answered comments, held Instagram contests, and more.

I didn’t stop there, though. I knew that working with local businesses and people who have a lot of impact could help me reach more people. So, I found influencers whose styles fit with the vibe of my coffee shop and worked with them to get their fans to know about my brand. And advertising together with other companies? Everyone came out ahead in this case.

Check out the best Rustic Wooden Coffee Shop Signage.

Hosting Instagram-Worthy Events

It wasn’t just about getting people into my coffee shop that events were for; they were also about making moments that people couldn’t wait to share on Instagram. No matter if it was a latte art contest or a themed lunch, I made sure each event was beautiful. It was easy for people to share my events on social media after I put them together.

First, I picked themes and activities for the event that I knew my customers would enjoy. Warm drinks and blankets on cold nights? Yes, check. Nights with live music? Sure thing. What about the decor? I went the extra mile to make that background perfect for those Instagram shots.

Indeed, telling people about the events on social media was very important. To make people talk about it and get excited, I used lots of hashtags and images that people would remember. What about during the events? I told people to use a special event hashtag when they shared their shots. It was all about making moments that people would want to share and talk about for a long time after the event was over.

Check out the best Vintage Polaroid Camera for Retro Photos.

Providing Excellent Customer Service

The last thing I wanted to say is that I took very seriously giving great customer service. I knew that the general customer experience, not just how it looked or what pictures would look good on Instagram, would make or break my coffee shop. This is how I made sure every customer was happy when they left.

I made sure customers felt welcome as soon as they walked through the door. A friendly welcome and individual suggestions helped people feel right at home. What about my staff? They learned to go above and beyond by answering questions and making people feel welcome, which made them want to come back for more.

It wasn’t just the first conversation, though. I made sure to hear what customers had to say and kept making the experience better. I read every review, whether it was online or in person, and made changes based on what people said. Building strong relationships with my clients? That was what kept them coming back, and they even posted pictures of their favorite drinks on Instagram on the way.


  • Increased Visibility and Brand Awareness: Implementing the tips for creating an Instagram-worthy coffee shop can significantly boost your visibility and brand awareness. With aesthetically pleasing interiors, signature beverages, and an engaging social media presence, your coffee shop is more likely to attract attention from potential customers on Instagram and other platforms.
  • Enhanced Customer Engagement: By hosting Instagram-worthy events and encouraging customers to share their experiences online, you can foster a sense of community and increase customer engagement. This can lead to stronger relationships with your audience and repeat business as customers feel connected to your brand beyond just the coffee they purchase.
  • Competitive Advantage: In today’s competitive market, having an Instagram-worthy coffee shop can give you a distinct advantage over competitors. Customers are drawn to visually appealing spaces and are more likely to choose your shop over others if they see enticing photos on social media.


  • High Initial Investment: Creating an Instagram-worthy coffee shop often requires a significant initial investment in interior design, marketing, and event hosting. From renovating the space to purchasing high-quality decor and ingredients, the costs can add up quickly, especially for small business owners with limited budgets.
  • Time-Consuming Maintenance: Maintaining the aesthetic appeal of your coffee shop and keeping up with social media demands can be time-consuming. Constantly updating your space, creating engaging content, and responding to customer feedback online require dedication and resources that may strain your time and energy.
  • Potential for Oversaturation: While having an Instagram-worthy coffee shop can attract attention, there’s also a risk of oversaturation. With so many businesses vying for attention on social media, it can be challenging to stand out from the crowd and maintain a unique brand identity that resonates with customers amidst the sea of similar content.


I’ve learned that making a coffee shop that looks good on Instagram requires creative thinking and unwavering dedication. Following the tips given along the way, from picking the right spot to providing excellent customer service, I’ve been able to carve out a unique niche and attract a dedicated group of Instagram fans. It’s been all about making the space feel welcoming, coming up with signature drinks and treats, and keeping up with social media to show off what my coffee sanctuary is all about.

Also, putting on events that create Instagram-worthy moments has changed the game, bringing people together and leaving lasting memories. By combining these strategies and bringing my personality and passion into every part of the coffee shop, I’ve made it a place where customers are happy and where they want to take pictures and share their experiences on Instagram, which increases the shop’s popularity and success. Anyone can go on this exciting path if they are determined and creative. They can see their coffee shop become an Instagram sensation.

As an Amazon Associate earns from qualifying purchases. also participates in affiliate programs with ShareASale and other sites. is compensated for referring traffic and business to these companies.

To learn more on how to start your coffee shop, check out my startup documents here.

Disclaimer: The information provided by (“The Site”) is for general informational purposes only. All information on the Site is provided in good faith. However, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site. Under no circumstance shall we have any liability to you for any loss or damage of any kind incurred as a result of the use of the Site or Reliance on any information provided on the Site. Your use of the Site and reliance on any information on the Site is solely at your own risk. This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs. Terms and Conditions.